I'm Hanna Horvath, a CFP® and financial psychology expert.
I work with individuals who want to understand their money patterns and companies building products for people who have them.
What I do
For individuals
I help you understand why you make the money decisions you make — so you can finally break the patterns that aren't serving you. As your CFP, we’ll uncover the internal beliefs, social pressures, and structural barriers shaping your money decisions — and build a plan that works WITH your brain.
For companies
I help fintech companies, financial wellness platforms, and corporate HR teams create content and products that work with human psychology, not against it. I bring the behavioral science lens that makes your work actually resonate.
Your Brain on Money
A weekly newsletter about the psychology behind your financial decisions. I explore the economic, cultural, and social forces that shape how we see our money — and the world around us.
Hanna Horvath, CFP® provides financial planning and behavioral coaching services. Information on this website is for educational purposes only and does not constitute financial, investment, legal, or tax advice.
Financial planning advice is provided only through formal engagement as detailed in a written Agreement. Any examples or case studies are hypothetical and do not represent actual clients.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.