Hi, I’m Hanna.
I’m a Certified Financial Planner®, writer, and money psychology expert.
I help people and organizations understand the hidden psychology behind money decisions. For over a decade, I've worked as a financial journalist and advisor, and I've seen the same pattern repeatedly: traditional financial advice tells you what to do with money, but it never addresses why you do what you do. I help individuals change their relationship with money and help organizations design financial products and messaging that actually work with human psychology.
Work with me
For organizations
I help companies design financial products, wellness programs, and messaging that work with human psychology — not against it.
Who I work with: Financial technology companies | Corporate HR teams | Financial services firms | Universities | Nonprofits
As a CFP® with journalism and content strategy expertise, I bring a rare combination: I understand actual financial planning, how humans really make money decisions, and how to communicate complex concepts clearly.
Want to work together? Email me at hanna.horvath13@gmail.com
Your money decisions are shaped by three forces
🧠 INTERNAL FORCES
Your money scripts, cognitive biases, and emotional patterns running on autopilot — beliefs you inherited but never chose.
👥 SOCIAL FORCES
Status signaling, comparison culture, and algorithmic manipulation designed to make you feel inadequate and spend more.
⚙️ STRUCTURAL FORCES
Financial systems engineered to exploit your psychology — from predatory product design to economic policies that make wealth-building nearly impossible.
Join the Your Brain on Money community
My newsletter explores the psychology behind our financial decisions. Every week, you'll get:
✓ One psychological insight about why you make the money decisions you make
✓ Practical frameworks you can use immediately to change patterns
✓ System analysis revealing how financial institutions exploit your psychology
✓ Cultural commentary on money trends and what they mean for you
✓ Real stories that make you feel less alone in your money struggles
No budgeting shame. No "stop buying lattes" advice. No one-size-fits-all prescriptions.
Just honest psychology about money — and tools to actually change your behavior.
Hanna Horvath, CFP® provides financial planning and behavioral coaching services. Information on this website is for educational purposes only and does not constitute financial, investment, legal, or tax advice.
Financial planning advice is provided only through formal engagement as detailed in a written Agreement. Any examples or case studies are hypothetical and do not represent actual clients.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.